Dior, Diorshow Pump 'N’ Volume
Creates instant volume with the simple power of a squeeze. By pumping the soft tube, you generously coat the brush and soften the creamy, rich mascara formula inside for a perfect, fresh application, every time. The special bounce-effect brush features ultra-supple bristles that load lashes in a single sweep, creating daring, pumped-up volume without clumping. This is lash volume pushed to the extreme.
"The idea was to make the impossible, possible—to create very thick lashes without clumping, as I can do backstage. By pumping, you soften the formula and get a creamy volumizing effect that creates really rich lashes."
Peter Philips, Creative and Image Director for Dior Makeup
Volume is 100%* more pumped for lashes that look seductive and extravagant.
*Instrumental tests on 16 subjects (bare lashes vs. application)